Back in 2020, our founder suddenly contracted some allergies where she started to get red patches.

After a few days when she was traveling from mumbai to Jaipur with her family, there was aggravation in these patches with tremendous itching and burning. Amidst the chaos of seeking recommendations from friends and trying to navigate an unfamiliar place, she realized how tricky it was to trust someone with urgent skin care.

She had already tried a couple of dermatologists in those areas, but yet itchiness and burning couldn't come down! She realised It is difficult to find a dermatologist you can trust.

Despite getting the treatment sorted out, the memory of that incident lingered.

Later, our founder discovered a surprising gap in health insurance coverage in India when she was required to pay a high amount for dermatology treatment and realised dermatological and dental treatments weren't included in most Medical Insurance Policies.

Dentistry comes to mind as her husband is a dentist and has a dental clinic in Mumbai (Powai) and many patients ask for insurance coverage, but unfortunately, there is nothing, so they couldn't do much for their patients.

These treatments, as we all know, can take a toll on the wallet.

And there it was—the lightbulb moment! Our founder decided to create something meaningful out of this experience. This is how IDDA was born.

At IDDA, we're on a mission to make dental and derma care more accessible. We want to tackle the common concerns people face: safety, cost, time, and the fear that can come with seeking medical help.

Our focus has been of helping people and making dentistry and dermatology treatment hassle free for everyone and thus IDDA has come up with the concept of not charging exorbitant premiums, but rather provide partial reimbursements through our subscription model where every individual can take up these benefits.

Through IDDA, we also want to promote maximum Oral health care and skin care and make India more presentable!